Spreading Good News
As an expert in your field, you are likely to follow industry thought leaders on social media. You subscribe to their blogs, listen to their podcasts, and watch their vlog channels. You have unique take-aways due to your own experiences in your chosen field. Keep a pen and paper handy, or obtain a note taking app on your phone. When innovative ideas arise, record them. This is valuable information that you alone glean by being in the thick of it every day, as a leader in your industry. Pass these insights onto your marketing team. They are hoping to gain these insights from you to promote your organization.

Ask For Opinions and Recommendations
Another easy way small business owners can engage customers in meaningful conversation is by asking questions. People like sharing their opinion. By giving them a voice you are telling them their thoughts are valued. And their thoughts are often just the feedback you didn’t realize you were looking for. People who purchase what you have are your best test market. They happily let you know what they think while sharing with others in their network.

Employ a Weblog, Blog, Blog or Killer Email Newsletter
If you want to get noticed, you need to go against the grain, write better headlines, use compelling visuals, and master the art of promotion. While it may hurt you to hear it, a blog post cannot stand alone on its own merit any longer. Regardless of how polished and engaged your writing is, it’s no longer enough in today’s marketplace. If you want to create blog posts that get noticed and shared, then you must be willing to use compelling visual elements that complement the text. Unless you are a closeted creative writer, we recommend partnering with a creative marketing company that can work your publishing efforts on your behalf.

Host a Virtual or In-House Class
Your specialized industry knowledge is valuable to consumers. With the right strategy, you can turn that expertise into word-of-mouth revenue. Virtual events have become more common than ever before and are easier to host thanks to a constantly growing list of technology tools for meetings and webinars. 

We All Started Somewhere
Many other marketing agencies would gladly help small business clients part with their money, making them pay for services that may or may not be effective. This does not fit into our philosophy. We service many mid-sized corporations and even a few large and impressive ones. We feel small business owners are the captains of their ship, and they deserve a team of solid marketing professionals to navigate the storm on their behalf as well. Simply put, no company is too large or too small for us, and we are here to meet you where you stand right now. We have your best interest at heart. 

Seeds are incredibly fascinating, in that they are often vessels for the beginnings of life. To ensure success for future generations of plants, Nature has continually adapted, given intention, and evolved to give seeds the best chance to fit into their environment.

Not every small business embraces risk. Anytime you spend advertising dollars, there is a possibility that you will not get what you expected in return. We advocate for a more practical approach to growth. We know our well-thought-out, well-planned, and deliberately executed strategies, reduce risk as much as possible.

We recommend taking a foundational inventory to examine the tools already in place in your organization that are primed for growth. For example, let’s look at the site you have, and how much content you are releasing now.

Social Proof and Recurrence
One of the ways we can measure the effectiveness of a digital campaign is social proof. What do customer reviews say about your establishment? Reviews, testimonials, and recurrence tell us a lot about whether or not your communication is hitting the mark with targeted markets.

Content Quality and Volume
Collaborate to generate content. Content generation can be contributed by staff, and moderated by your marketing team.  Who knows your customers more well than the people on the front line of your staff? Utilize a marketing company to help you use and reuse meaningful content that comes right from your own experience. Choose a marketing team that cares for your customers as much as you do. 

Establish Infrastructure To Convert Leads
The fundamental digital marketing foundation will keep you ahead of the game, by keeping you on top in every transaction. There is a customer life cycle, and it is something you will want to educate your team to be aware of. It is different for every business, culture, and industry. From the weblog, and email, to the sales funnel, the callback, the order, and the repeat, wash, and rinse of your customer cycle, you want to be as flawless as possible. Even if they are not returning, what kind of an impression have you left, and why? If you don’t address these questions, it can lead to wasted effort and wasted spending. From customer service interactions to dead links on the website, we want to plug every hole, and cross every ‘t’.

Ideas are like seeds, apparently insignificant, and often stepped on. When they are held in the hand, placed in the ground, and watered carefully, they can grow into something wonderful, like a giant redwood, or whatever you might imagine if you take hold of the process.